Garansi Berulang Dalam Premium Care ADP (Accidental Damage Protection) Dan Relevansinya Pada Konsumen Perspektif Hukum Islam

Andi Ardiyan Mustakim


This article examines the law and its relevance for one of the many forms of guarantees that exist in Indonesia. The difficulty of marketing a product and coupled with the large number of competitors with almost similar prices requires the marketing of a company to create accurate formulas and strategies to maximize sales targets for their products. They are required to make new breakthroughs to lure and attract consumers to buy their products during the economic downturn during the pandemic. Moreover, consumer electronics, especially laptops, are not as many as mobile phone or food enthusiasts, which are more affordable and more needed. So one of the well-known brands in the electronics sector, namely Lenovo, makes a very attractive offer in a sales package for the middle and upper class laptops, which are commonly called premium care ADP (accidental damage protection). Islamic Fiqh is deemed necessary to respond to various forms of contemporary transactions, which are always emerging new models every day.

This type of research uses a normative-descriptive approach. Normative legal research is legal research by examining what is written in the text, both the Koran and the hadith or statutory or legal rules conceptualized as rules or norms that are a benchmark for human behavior that is deemed appropriate. Aims to provide an assessment of recurring guarantees on the type of premium care ADP (accidental damage protection) warranty from the perspective of Islamic law and its relevance to consumers. This study also applies a qualitative method (library research) with a model of collecting scientific papers and data relating to the object of research that is library in nature.

Based on the research conducted, the answer is that the premium care ADP (accidental damage protection) guarantee is in accordance with the principles and principles of Islamic fiqh so that the law is permissible. Because the main goal is to fulfill consumer rights and prevent consumers from loss and there is no element of prohibiting what is lawful or justifying what is haram. Its relevance with consumers is the creation of comfort, trust, convenience, satisfaction and benefit for them.

Keyword: Warranty, Buying And Selling Laptops, Fiqh Muamalah, Damaged Laptops



Teks Lengkap:



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